Studied actives, a short ingredient list, and no shortcuts. Our first products are in home trials now.
Tell me when you launchEvery ingredient has to earn its place. If it doesn't do a job, or if it isn't safe for a pet that licks everything, it stays out.
We list every active and what it's there to do. No vague "proprietary blend."
No xylitol. No tea tree, eucalyptus or citrus oils. No dyes or artificial mint.
Nothing ships until real dogs and cats have used it in real homes, and their owners have told us honestly what they noticed.
Two products, both in testing. You'll hear the results before you see a price.
A clear, odourless, tasteless addition to the water bowl that freshens breath as part of a daily routine. Made for pets who won't sit still for a toothbrush.
Applied before a walk, to protect paws from hot pavement and rough ground. Built to stay put in an Indian summer.
"I didn't want to sell a pet owner anything I wouldn't put in my own dog's bowl."
The Pet Apothecary started with a simple frustration: most pet care is either cheap and vague about what's inside, or imported, clinical and priced out of reach.
So we're building the middle ground, slowly and in public. Formulas rewritten when they weren't right. Ingredients cut when they didn't belong. Every step shared as it happens.
Read the first journal entry: Why does my dog’s breath smell?
For animal use only. Products are not yet on sale.